The following is from the book The Networked Nonprofit by Beth Kanter and Allison H. Fine. ”Connecting with social media to drive change.” Chapter three talks about understanding, mapping and weaving social networks.
“Social networks allow Networked Nonprofits to transform an idea or grievance into an army of passionate supporters for social change, in an instant.” Networked Nonprofits strengthen and expand these networks by building relationships. With these relationships we engage and activate the organization’s efforts. Networked Nonprofit identify, reach and cultivate the influencers within their social networks. This is key to growing very big quickly and inexpensively.
There are a variety of social networks:
- Personal– like family, friends, neighborhood, etc.
- Professional– like colleagues in organizations, funders, government agencies, associations, etc.
- Self-organized– like Facebook where people “friend” each other.
- Nonprofit– pulling people out of their databases and connecting them to one another through online social networks.
“Social networks are simple, intuitive structures.”
Nodes- two main components: people or organization. Ties- connections made between networks. Without this networks don’t exist. Hubs- larger nodes within networks. Can make things go “viral” online. Core- inner cluster of people who do most of the work on any project or effort. Clusters- are groups of people who are connected to one another, have few connections to rest of network.
Network Counterintuitive Characteristics:
- The network’s edge or periphery is vital to its growth. The periphery plays a critical role in the elasticity of networks, enabling them to grow and expand rapidly.
- Effective networks are made up of a combination of strong ties, like relationships, and loose ties, like friendly acquaintances.
“It is important to “see” a network to understand how it works and how it can be strengthened and expanded.” Network mapping- tool used to see a network. Low-tech, like a hand-drawn network mapping and analysis. High-tech, like social network analysis software. Social capital- is the stuff that makes relationships meaningful and resilient. “Social media builds social capital.”
- People are easy to find online and on many channels.
- Talk is cheap.
- Serendipity, accidental discovery, is enhanced online.
- Reciprocity, mutual exchange, is incredibly easy.
Network weaving- coined by Valdis Krebs and June Holley. A set of skills that help strengthen and build social networks by weaving networks. Network weaving activities include:
- Introducing and connecting people to one another.
- Facilitating meaningful conversations.
- Sharing resources, links, and information.
- Building relationships with network members.
- Working with multiple channels, with different people.
- Treating all members as equals.
- Inviting people with differing points of view into conversation.
“Network weavers provide reasons for people to care about causes and organizations.”
This chapter has giving me an insight to how social networking works and how it can be applied to weave networks together by simply stating, “hey (insert name here) I’d like you to meet (insert name here)…”
I will be performing for the first time in a gallery with 5 other artists. Come watch as I try and overcome my fear and struggles from my past. One great fear is judging eyes, so the more people judging me with those eyes the better! A great way to overcome a fear is to face it, is it not?
The following is from the book The Networked Nonprofit by Beth Kanter and Allison H. Fine. ”Connecting with social media to drive change.” Chapter two goes into talking about the 20th century, millennials, free agents and rules of engagement.
Some interesting facts I thought this chapter had to offer include: 2005 nonprofit organizations employ 12.9 million individuals 9.7% U.S economy. 2008 nonprofits total revenue was $307.65 billion. These two facts are interesting because I didn’t know so many people were employed in a nonprofit organization, its fascinating. $307 billion is quite a chunk of change. “This expansion has been the creation and growth of individual organizations, with own missions, staffs and revenue needs.
“20th century caused nonprofit organizations to turn inward and pull away from their own members and communities.” Several important events first includes the rise of professional staff. Second the numbers and size if private foundation grew. Third organizations began to define success. Fourth information technology enabled organizations to raise money from more people through direct mail without having to interact with them personally. Not all nonprofit organizations keep their communities at arms length. Many do, they lose control of the outside world from the being pressured to fund their organizations and from trying not to drown in this fast-moving environment.
Millennials are young people born between the years 1978 and 1992. Hey look I’m a millennial. I was born 1989. Millennials are digital natives. Their passions are fluid; they support organizations at certain times when moving to do so, and then they will go away. This chapter then goes into talking about Free agents- individuals working outside of organizations to organize, mobilize, raise funds and communicate with constituents. They are not by definition millennials but many free agents are young people. Take advantage of social media toolset, to do everything organizations have always done, but outside institutional walls. On page 18 of the chatper I found this story to be touching:
“In December 2007, 10 year old Laura Stockman pledged to do 25 good deeds leading up to Christmas in memory of grandfather who died the previous year.” She started a blog, sharing her ideas and efforts with other people, including several influential philanthropic bloggers. She had 16,000 visitors and raised thousands of dollars for causes like the ASPCA. This just goes to show, anyone one capable of communicating can help.
This chapter talks about rules of engagement (working with free agents):
- Get to know the free agents.
- Break out of silos.
- Sort out feelings about issues.
- Don’t ignore the newcomer.
- Keep the welcome sign lit.
- Let them go.
- Don’t be afraid to follow.
Imagine using some of these rules in other applications of life. The rules of engagement (relationships). These rules seem ideal to life in some cases.
The following is from the book The Networked Nonprofit by Beth Kanter and Allison H. Fine. “Connecting with social media to drive change.” Chapter one talks about the difference between atom-based work and bit-based work as well as social media tools and social media myths. Atom-based work- taking physical action (cleaning up beaches, testing water). Bit-based work- taking action online (social media, FaceBook, Twitter). This chapter used the word “engage” quite often. “…engage people locally and energetically on behalf of the organization.” “…engage people in shaping and sharing their work in order to raise awareness of social issues, organize communities to provide services, or advocate for legislation.”
The social media tools they talk about fall into three categories: Conversation, Collaboration and Network. Conversation includes startes like blogs, YouTube and Twitter. Collaboration includes tools likes wiki and Google Groups. Network includes builders like Facebook, Myspace and Twitter. This chapter then goes on to talk about young people. I gathered four key elements: Think, Connect, Engage and Work Together. “Social media use is becoming ingrained in the way that people relate to one another and work together.”
Social media myths: social media is just for kids, our constituents aren’t online, face-to-face isn’t important anymore, social media isn’t core to our work, using social media is hard, using social media is time consuming (which is true in some cases). Each of these myths are that just myths. Chapter one ends with social change and powers for social networks. “Change happened because individuals began to adjust their behaviors based on the norms developed within their social circles.” Social change- any effort by people and organizations to make the world a better place. “Conversations activate the natural creativity and passion that people bring to causes they care about.”
I would imagine many people want to help, they just don’t know how or where to start. Reading this book, seems like a great start to helping out. I personally plan on putting a little aside each paycheck for nonprofit organizations. Every little bit helps.
I’ve been preparing myself to perform in front of people for my Baccalaureate Show April 4th at the Memorial Union Gallery. I’m so excited! I brought my performance to the public, experimenting with dances, gestures and movements. I did this performance during my painting IV class. I had a few honks, the glasses I wore made it difficult to see. It was good and bad. The good, I didn’t have to see judging eyes. The bad, I could hardly see where I was walking. Many of my movements came from my subconscious. When I did these movements I had no clue how people would perceive them. One of these images looks like a swastika, not intentional of course. It could also be seen as a way a person could sleep. Thank you Anna Krieg for taking these photos!
Do you want to know what is sad? I have been struggling with finding my writing style. For years I’ve been trying to find my voice in words. It’s not a journey I take pleasure in each time I’m writing. I feel like every sentence I write is the wrong way to write. The thought of failing, or letting someone down frightens me so much that I keep deleting. I reach the point of exhaust and basically cross my fingers I get a decent grade. I’ve never really been good with grammar and spelling things correctly. In saying that, I have probably placed a big “X” on my forehead for dysfunctional. My weaknesses outweigh my strengths in writing.
For my weaknesses:
- Poor spelling
- Poor grammar
For my strengths:
You want to know what’s interesting. I can read something that I barely understand and get barely anything from just reading. I have to write key elements in order for material to stick (imagine the amount of paper I go through). This new direction I speak of includes focusing more in on my strengths and working my way up. Using poetry, tactile methods, memoirs and some visual placement. I want to focus an painting a picture with words and using this fun style to make research elements less boring (no offense). I’m sick and tired of being someone that has to worry about failing over years of bad writing. (Note to self: Your writing doesn’t connect well, work on making that connection!)
Today I have reactivated my Myspace account. Wow how the site has changed. It seems more modern and it has a Facebook/Google + quality to it. Facebook to me is having a face, pictures and friends. Google+ has similar streaming “what’s happening?” The reasoning for reactivating Myspace is because I want to indulge myself in a little bit more social media. The more social media I surround myself with the better understanding I can have. What is social media and how can it benefit me? Social media to me is “connection.” I benefit from using social media by branching out to the virtual world, full of people. Anyways, I don’t know if this will work. I’m leaving a link to my Myspace page. http://www.myspace.com/ozzie6988
Let me remind you that I just reactivated so not much has been done to it yet. I plan on working on it a bit later on this week.